Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.
Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world.
Learn Web Design, Forex, Graphics Design, Digital Marketing for FREE here
In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
FRONTLINE MARKETING DIRECTOR
- Job Type: Full Time
- Qualification: BA/BSc/HND
- Location: Lagos
Rq ID: R-59585
Reports to: Frontline Marketing Senior Director
Focus, Scope, & Impact
OU Front-Line Marketing Region Lead will:
Learn Web Design, Forex, Graphics Design, Digital Marketing for FREE here
- OU Front-Line Marketing Region Lead will:
- Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, DME investments, execution and success metrics, activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Provide market input for the development of OU- and market-level IMX campaigns and approve commercialization of Innovation projects and (as applicable)
- Orchestrate localization and real-time amplification of IMX campaigns within the Franchise unit, providing input to OU IMX team
- Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets)
- Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
- Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
- OU Front-Line Marketing Region Lead will carry out duties through their team (including situational coaching and talent development) ; and interacting regularly with OU Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit.
You may also check:
- Flour Mills of Nigeria Plc Graduate Trainee Recruitment 2021
- Apply for Miles Morland Foundation 2021 Morland Writing Scholarships for African writers
- WACWISA Masters & PhD Scholarships 2021/2022
Experience
- Significant market and leadership experience (12-15 years), including leading large teams (20+ people)
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with TCCC external partners (bottlers and customers)
- Experience working with marketing in large regions preferred
- Experience working in cross-functional and cross-geographical teams is preferred.
Work Focus:
- Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Mkt procurement), as necessary.
Communication Focus:
Learn Web Design, Forex, Graphics Design, Digital Marketing for FREE here
- Role will require frequent communication with OU Marketing Lead, OU Category Leads, OU IMX team, OU C&CL team, PACS/Legal team and Franchise Leadership Team
- Role will also interact frequently with Bottlers and external parties (activation agencies, media).
Key Knowledge Requirements:
- Marketing activation / execution
- Pos and experiential marketing
- Business / commercial acumen
- Relationship management (internal & external stakeholders)
- Team management & leadership
- Market dynamics in franchise unit geo.
CLICK HERE TO APPLY
Application Deadline: 15th July, 2021.
