WANTED: Head of Growth and Marketing at Redwoods Capital Limited

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Responsibilities

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  • Creating and executing on marketing strategies, including but not limited to content marketing, building channel strategies, experimenting with different growth strategies
  • Identifying channels to test, running tests, carrying out customer/audience segmentation analysis, develop and promote social media, and find ways to optimise these channels
  • Working closely with top management, product and engineering teams to build viral and growth loops to shape the product to self-grow
  • Experimenting and iterating ideas to find effective ways to reach potential and existing customers
  • Develop and implement promotions, marketing strategies and programs to promote the brand as well as products and services of the company.
  • Work in a lean startup and agile process
  • Plan and execute interviews and press conferences, and manage relationships with the press and media organisations
  • Design, execute and track performance of product and company advertising on traditional, offline and online channels
  • Maintain and manage feedback and communication channels with customers to drive customer satisfaction, retention and loyalty
  • Manage a comprehensive employee communications strategy and plan that directly supports the business strategy, vision and values and use a range of appropriate tools that are measurable.

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Qualifications
You are qualified if you have:

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  • 5+ years experience developing and executing strategic B2B alliances and retail (B2C/B2B2C) marketing
  • Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
  • Hands-on experience working with demand-generation tools and platforms, such as or similar to Google Ads, LinkedIn Ads, DemandBase, Google Analytics, Facebook Ads/Pixel, Meltwater
  • Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight
  • Preferably worked for a technology company with retail products.
  • Job Type: Full Time
  • Qualification: BA/BSc/HND
  • Experience: 5 years
  • Location: Lagos

Method of Application

Interested and qualified candidates should send their CV to: hr@redwoodscapital.com using the Job Title as the subject of the mail.

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Application Deadline: 30th June, 2020.

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